Brookhaven Cooks Up a Famous Face
April 09, 2001 – by Christian Murray and Jamie Herzlich, Newsday.com
Brookhaven supervisor John LaValle figures that if Wally Amos’ face can sell millions of muffins and cookies, he could certainly sell the Town of Brookhaven.
So the town has asked Famous Amos himself to be its “unofficial” spokesman for the town?s Economic Development Agency.
The town recently issued a $3.84 million industrial revenue bond for Uncle Wally’s Muffin Company, which was founded by Amos, to construct a new bakery and corporate headquarters in Shirley. The company, which already operates a bakery in Bohemia, has its current headquarters in Hauppauge.
Amos, who will appear in radio, television and print ads, will start taping the spots for the town today, LaValle said. The spots will run in the next few weeks.
“Brookhaven has been so great to us,” said Amos, who’s doing the commercials pro-bono. “I’m going to make Long Island more famous than it is.” When asked why he never plugged Islip Town, where his business started, Amos said, “They never asked me. And I never had as strong a relationship with Islip as Brookhaven.”