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Wally Amos - Recipes for Life.

News Release:

Three Flavors of Fiber One® Wraps Join the Uncle Wally’s® Family

March 23, 2011 - by Roseann Esposito

(Shirley, New York) Uncle Wally’s®, in conjunction with licensing partner Fiber One® has rolled out a trio of wraps that can be eaten right from the package or warmed in a skillet, griddle or microwave to use in your favorite recipe. The wraps, in Traditional White, Garden Vegetable and Honey Wheat varieties, made their debut in some 65 Market Basket stores in Massachusetts and New Hampshire, with additional retailers being added constantly.

Uncle Wally’s, best known for its “Family of Muffins,” also bakes, Fiber One Muffins in Apple Cinnamon Bun, Banana Chocolate Chip, Wild Blueberry & Oats, and Mixed Fruit, Nuts & Honey flavors. “Adding wraps to our Fiber One product lineup seemed a natural extension of our association with this important General Mills brand,” said Uncle Wally’s Sales and Marketing VP Jerry Ceccio. The company has long been known for high quality baked goods, not only in traditional recipes, but also in the nutritional specialty areas of fat free, sugar free, high fiber and portion-controlled products.

Each Fiber One wrap contains 9g of dietary fiber, a mere 80-85 calories, and no saturated fat, trans fat or cholesterol, as well as providing 30% of the Daily Value of fiber. With Fiber One wraps, you can remind yourself how delicious getting more fiber can be with each bite.

Each package of eight wraps contains two recipe suggestions, printed on the back. The company is developing new sections of its web and Facebook sites that will allow people to share recipe suggestions and dietary tips specifically related to the new products.

Wally Amos and Lou Avignone founded Uncle Wally’s in 1995. In addition to its own branded grocery store products, the company has become a valued baking partner to some of the most highly regarded companies in food and retail. Based in Shirley, New York on Long Island, it has a web site at http://www.unclewallys.com